H&M is more of a high street fashion shop. I will be linking high street fashion into my magazine as it will relate more to my regional audience. H&M clothing relates to a wider audience as it is cheaper than most clothing stores such as Topshop and River Island but still holds the latest fashion; which is what I want to advertise in my own magazine. In comparison to High End stores, High street billboards are a lot more simple and inviting; which is what I am wanting to do with my own. The colour scheme is plain yet there is always one primary colour that stands out, H&M has the colour red on their logo. This makes the billboard more playful, which is what I want to portray with my own billboard.
The price of the clothing is almost always displayed on the billboard as this invites in an audience as they know the price already without having to research. This makes an audience member more likely to go browse online or in the store.I'm wanting to do this for my magazine as it makes the audience more trusting of the product.
The body language of the model is somewhat relaxed yet posed, it makes the audience feel comfortable when looking at it and the slight mode of address is inviting. Her facial expression is quite neutral, coming across as she has no secrets. Therefore, making the store itself come across as trustworthy. If I use a model on my billboard, I will use mode of address to enage and invite the audience in. The studio background makes the billboard look professional, and contrasts with the logo; making it stand out more when looking at the sign. Immediately the audiences eyes go to the logo, instantly knowing the name of the store. I feel this is a good idea and I am wanting to try this technique on my own billboard.
CALVIN KLEIN DECONSTRUCTION
With Calvin Klein being quite a popular brand, the logo is black and blends in with the whole billboard. unlike the H&M logo, it doesn't stand out but yet our eyes are still drawn to it after the model. With my magazine being regional, I won't be doing this with my billboard as it won't be well known. The only shades used are black and white and there is not one splash of colour, this makes the billboard look glamorous and professional. I'm thinking of using this technique but still having one splash of colour to draw attention to the billboard. Furthermore, the billboard somewhat only relates to a certain member of the public eye. The price is not shown one the billboard, which comes across as it being an expensive brand, which we already know with it being a High End store. Like I said above, I will be putting the price on my billboard to enage a trust with the audience.
The layout of the billboard is sophisticated with the picture to the left and the writing on the right hand side. It makes it look organised and appeals more to the high class audience. I won't be going with this layout as with my billboard appealing to a regional audience, it wouldn't apply well with the viewers. By the models paralinguistic features and facial expression, you can tell that this billboard is aimed at an older generation. The model looks sexy yet sophisticated as she is exposed but elegantly covered; this again only suites a certain age type of the audience. With the billboard advertising jeans, the only prop/clothing used is jeans. This again makes the logo stand out as by looking at the model, we know what is being advertised. If using a model, I will use this one prop idea to let the viewer know exactly what my billboard is about; a regional magazine. This is a clever and eye catching way of advertising, it is simple yet extremely elegant and glamorous to the eye.
PRADA DECONSTRUCTION
Prada is yet again, a well known High End fashion store. This is shown through the same way as Calvin Klein; a simple but effective billboard. Which is a layout I am wanting to go with. The only text on the billboard is the name of the brand 'Prada'; this is because it is a well known brand and a large audience group will be aware of what this brand produces, therefore the billboard doesn't need any more writing to explain the brand itself. The colours used are again neutral yet sophisticated and relates to a certain member of the audience, whom enjoy typical high class colours.
The model has quite an awkward and uncomfortable body language, which again only engages a certain audience. Her posture is quite forced and it somewhat makes me feel like people have to be able to fit in to wear this type of brand as it is not relaxed and quite demanding.I want to my model to have a relaxed posture to engage the audience and make them feel comfortable. Despite this, the direct mode of address really draws in the audience, it makes it hard to look away from the image as the facial expression is stern and again, demanding. The billboard overall, is sophisticated and plain, it is clear that the prop being advertised is the bag as that is centre of attention. I know this as the model is being kind of a frame to the bag. I am wanting to do this with my own billboard if using models and props.
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